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From Revisiting HTTP based Linked Data:
What is Linked Data?  

"Data Access by Reference" mechanism for Data Objects (or Entities) on HTTP networks. It enables you to Identify a Data Object and Access its structured Data Representation via a single Generic HTTP scheme based Identifier (HTTP URI). Data Object representation formats may vary; but in all cases, they are hypermedia oriented, fully structured, and negotiable within the context of a client-server message exchange.

If there's anybody in the universe (who isn't already a Semantic Web expert) who reads that and thinks "Yes! I gotta get one of those!", I'd be very surprised.  

For that matter, if there's anybody in the data business, other than the writer, who reads that and thinks "Yes! That's the Grand Quest to which I have given my Life and Loyalty!", I'd be almost as surprised, and rather suspicious.  

Contrast this:
What is Whole Data?  

Whole Data is a method of storing and representing your data so that you can explore it as easily as you browse the web, and examine or analyze it from any perspective at any time. It gives you and the computer a common language for talking about your data, so that the computer can answer your questions by examining your data the way you would, but way faster.

I'm not saying this is the same level as "We hold these truths to be self-evident...", or "I'm not going to pay a lot for this muffler", either. It's a technical appeal, not a Radio Free Earth broadcast. But it's closer to comprehensible, at least, isn't it?
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